On this episode of CrowdFund Genius, ZacBob interviews Simon from Geco Hub.  Simon is currently running his campaign live on Kickstarter as this episode was recorded and airing.  Simon was able to get funding for his storage hub on his second attempt at running a Kickstarter.  Listen to Simons crowdfunding story as he goes from 1 failed campaign to finally reaching success.  Simon will speak on the differences in his first campaign and his current kickstarter campaign.  Also Simon names multiple blogs and e books that helped with his crowdfunding journey.

 

010 Geco Hub – Kickstarter

Geco Hub 4

 

 

ZacBob:  Welcome back everybody, on todays show we have.  And he is our first guest to actually have a live campaign right now at the time of airing.  And Geco Hub is a unique device that could save you some much-needed time during an early morning rush, or remind you to pick up the dry cleaning.  But before we start talking about his campaign Geco Hub,

Why don’t you tell our audience a little about yourself Simon.

Simon from Geco Hub:  Okay so I’m a recent graduate from University in England, and I studied Product Design Engineering.  So I’m 24 years old at the moment, so I studied for five years at the university.  And one of those years included a placement experience at an engineering firm.  Since graduation I’ve just been working full time at my own business and trying to take product ideas off the ground.

ZacBob:  Well now that we know a little about you Simon and your product design background, tell us the story of how you came up with Geco Hub and that’s spelled G-E-C-O.  Geco Hub.  How did you come up with this unique one of a kind idea, don’t forget to share some of the ups and downs throughout your Kickstarter campaign.

Simon from Geco Hub: Alright, so, the idea for Geco Hub actually came about as I was entering a competition while I was still at the University.  And the brief for the competition was that the product could be absolutely anything, just the product had to be made out of plastic.  With such a broad brief, and the deadline was looming and exams were coming up, I wasn’t sure I was going to be able to come up with an idea in time.  But almost as soon as I started putting pen to paper I stumbled across a problem that I think a lot of people have.  Which is not being able to find important things as your going about day-to-day life.  Whether that’s not being able to find your car keys in the morning rush or forgetting to take that birthday card to the post.  That sort of thing.  And so the idea for Geco Hub was basically an easy way to store the important things that you really don’t want to put away in drawers and cupboards.  So you want them out and visible so you don’t forget them or lose them.  So that’s how the idea for Geco Hub came about.  And I’ve been a fan of Kickstarter for a long time.  Pretty much since it started back in 2007 or 2008.  I always enjoyed campaigns that been running and backing campaigns and keeping up with how good campaigns are going.  And I slowly realized that it could be quite a good format for me.  So that’s what I did, I launched a Kickstarter campaign earlier this year for Geco Hub.  This is actually the second campaign that’s live at the moment.  I did launch one prior to this which unfortunately was unsuccessful and didn’t reach its funding.  I worked a re-design of the product, made a few changes and re-launched the campaign and this time its going a a lot better.

ZacBob:  So for our audience, if you missed it, Simon currently has a live Kickstarter campaign, and at this very moment.  Kickstarter so go there and back it.   Also this is not Simons first attempt at hitting his funding on Kickstarter.  So if anyone out there is discouraged because of a failed campaign, don’t be.  Many, Many, Many crowdfunding campaigns don’t hit their mark on the crowdfunders first attempt.  But you can use those backers you gathered from the first attempt to go forward with a second attempt.  Simon, what are the major differences in your first Geco Hub crowdfunding Campaign and your current Geco Hub campaign that’s live on Kickstarter?

Simon from Geco Hub:  Quite a few changes made, from the last campaign to this campaign.  One of the biggest ones was I noticed I was getting a lot of attention for the product.  So in the dashboard, the back end of Kickstarter campaigns allows you to see what’s going on and whose visiting the campaign.  I could see I was getting a lot of interest, but that wasn’t converting into pledges.  And I carried out a survey when that campaign had finished and determined that the main reason for that was that the product was too expensive at the time.  And this was because I was trying to get it manufactured in the UK.  Which although a nice idea for this type of product I’ve learned after several months of trying to make it work, it was not feasible.  So that was one of the big changes was moving the manufacturing of Geco Hub overseas.  And this allowed me to bring the campaign target down quite a bit and also offer Geco Hub a more accessible price for a larger amount of people.   And that’s, why I believe its doing better this time around.

ZacBob:  Since this is an audio only podcast, yet our listeners can find all the beautiful photos and links to the campaign page on our website crowdfundgenius.com.  But maybe our listeners are out for a jog, or working out and cant get away just this moment to see the photos or your Kickstarter page.   So Simon, can you please describe your product in detail so our audience can get a visual somewhat on what Geco Hub is all about.

Simon from Geco Hub:  Okay so Geco Hub is a modular, customizable storage hub, which can be wall mounted on most surfaces around the home or office.  And it’s a square about 10 inches by 10 inches and a couple inches deep.  Which has a matrix of flexible elements in a grid.  So looking straight on at it, it’s a grid of 5 by 5 flexible circles.  So 25 circles to a square.  And it’s between these circles that you can push and store objects.  And these flexible components are specially designed so they bend an adapt in different ways to hold your belongings securely.  Also keeping them visible so you can grab and use when you need.  It’s a colorful product too.  There are a number of different colors I’m going to get it manufactured in.    And the flexible components with these different colors can be mixed and matched across products.  So you can create patterns and images with them.  And like I said earlier it’s also modular so you can tile together as many of these Geco Hub units as you want to create a really large storage space.  And also creates a quite nice visual effect as well.  Especially if you get quite large and start experimenting with the different colors.  So that’s the best I can describe it with audio, but its best to look at pictures if you can.

ZacBob:   What is Geco Hub made of?  It looks from the pictures like a firm plastic, maybe some kind of rubber of some sorts.

Simon from Geco Hub:  Its platinum cured silicon rubber.  So it’s a really soft touch high quality rubber.  It’s the sort of rubber material you get with those soft touch kitchen utensils.  You know the flexible spatulas that you’re allowed to use in a pan and they don’t melt.  It’s a similar material to that really, so it’s quite durable and has a nice feel to it.  I thought that was one thing that was quite important to the design of the product.   Had to feel high quality and feel comfortable to use and not damage your belongings when your storing things in it.

ZacBob:  It sounds way more complicated and complex than it really is.  As soon as our listeners get a chance they need to check out the photos of this storage hub.

Simon from Geco Hub:  Exactly and that’s what I always tell people when they try and get me to explain it to them.  I always try to show them a photo instead because they will get it in a couple of seconds.  It is really quite simple.

ZacBob:  As you mentioned the Geco Hub comes in a variety of colors, and I believe you said you could mix and match the colors correct?

Simon from Geco Hub:  Yes it comes in five colors, a dark blue, gray, light gray, green and then pink like a magenta color.  You can get the individual units, but as soon as you have 2 or more of the separate colors, you can then mix and match the components, as and when you want really.  The first time after you install it, and then also if after a few months you decide you want to change the pattern you can do it then as well.

Geco Hub color

ZacBob:  I know earlier you said you been a fan of Kickstarter since 2008.  Is that the reason you decided to go with Kickstarter instead of any of the other crowdfunding platforms our there?

Simon from Geco Hub:  I did look at Indiegogo as another platform.  But there were two main reasons I went with Kickstarter.  The first one was like I said I was a long-term fan.  I think I’ve backed, well just shy of around 30 campaigns.  So over the years I’ve got real familiar with how Kickstarter works, the community and the projects that happen, and the updates that are posted and the rewards that people offer, that sort of thing.  And the other side of it was that, statistically, Kickstarter has raised more funding to date I believe.  I don’t think that’s changed just yet.  If you can get on Kickstarter you need to know about the regulations.  Odds are slightly better that you will get funding there.  So those are the two main reasons I chose Kickstarter over the other platforms.

ZacBob:  And how much are you trying to reach on your current, live Kickstarter campaign?

Simon from Geco Hub:  I’m trying to reach 23 thousand pounds.

ZacBob:  And how much have you raised at the time of this recording?

Simon from Geco Hub:  At the time of this podcast, 20,249 pounds.

ZacBob:  You feel pretty confident you will hit that 23 thousand mark?

Simon from Geco Hub:  I think so with 8 days to go and the 48-hour rush and everything.  And I’ve got a couple of media things lined up for the next few days, hopefully.  Then I think we should be able to make it yes.

ZacBob:  Lets talk about pledges, you kept it very simple by only having a few pledge amounts.  This is an ongoing theme with successful campaigns, keeping the pledges simple.  So for our audience, think about that when your planning your campaign.  You don’t need 22 pledges, sometimes only 4 or 5 will get the job done.  Was that the idea when going forward with your second campaign?  Simpler pledges?

Simon from Geco Hub:  Yes definitely, compared to the first campaign I think I had a couple more pledge options there and it did make things a little bit more complicated.  So I’ve kept things very simple this time around.

ZacBob:  And you only had 5-pledge amounts right?

Simon from Geco Hub:  So yes, there’s five.  There’s a low level pledge, just the people who might want to contribute one or two pounds to help support the campaign and keep up with how things are going.  There’s the early bird, which was a 5-pound discount on a single Geco Hub.  Pledges for a Geco Hub starter, which is a single Geco Hub tile, and then there was Geco Hub creator, and Geco Hub enthusiast, which was for 2 and 4 Geco Hub tiles respectfully.  So I tried to keep it very simple but also giving people choice and opportunity to get one for a friend or get a larger installation for themselves, that way they have a bit of freedom and are able to start thinking about how they will mix and match their colors together as well.

ZacBob:  And the early bird special with a 5-pound discount for the Geco Hub, you had 150 backers which made it completely sold out.  Is it safe to say that this has been your best performing pledge amount?

Simon from Geco Hub:  Yes by a long ways.  It really was.  Especially in the first few days when I launched the campaign, especially with the previous backers from my last campaign along with my mailing list and social following.  I sold about 100 early birds within the first couple of days, which was very exciting to see.  So that was definitely the best performing one yes.

ZacBob:  Do you wish you could go back and make it more than 150 backer limit on your early bird special?  Or you pretty satisfied with the results?

Simon from Geco Hub:  I think with early birds you gotta be careful, because if you go too high and the momentum is lost, then it becomes a lot more visible if that makes sense.  If you had 500 early birds and then you sale 200 of them but there is 300 of them left.  Then it seems like there wasn’t to much of a rush to get them.  Which can affect the way people view Kickstarter campaigns.  So it’s good to reward as many people as you can for coming on early.  But you got to think about how best to build momentum.  If that makes sense, it’s quite difficult decision to make in choosing the right number.  I’ve seen some campaigns that had enough early birds that when they sold out they were fully funded.  But then they went out to reach their goal ten times over.  So it depends what approach your taking really I guess.

ZacBob:  Lets move onto your crowdfunding video, it was about 3 minutes long which is pretty standard.  You explained the entire product of Geco Hub through various stages of assembly.  You showcased the simple adhesive that mounts the Geco Hub.  Can you give our audience a look behind the scenes, or a making of the Geco Hub crowdfunding video.

Simon from Geco Hub:  Okay so for the first campaign I launched earlier this year.  That video was made with the help of a video production company.  But this time around I actually made the video myself.  So I found a house were I was able to shoot the video in.  Set up different scenes around the house because I wanted to showcase how many different areas and uses for the product.  So I had it installed in the kitchen, the living room, the bathroom and the bedroom that sort of thing.  And then I took small video shots of these different use areas.  And then played around and experimented with a little stop motion as well showing the modularity and customization of the product.  And then I cut that together with me talking, keeping it simple with me talking straight to the camera and the Kickstarter community.  Introducing the Geco concept and showing them the prototype that I had, I then put that through effectively a montage of the different Geco Hub uses.  How it was installed, how it was assembled, and all those different things.  Trying to anticipate and answer as many questions that people might have about the product in those 3 minutes.  And then closing it with a thank you and letting people know why I was on Kickstarter and why I was looking for support from the community and what I was offering people in return for getting onboard with the campaign and helping me out.

ZacBob:  Since you made this crowdfunding video yourself, I got a couple questions real quick, what did you use to make your crowdfunding video?

Simon from Geco Hub:  Okay so I got a DSLR, it’s a Cannon 600B.  So it’s a mid-range DSRL camera.  I used a kit lens and I also have a Macro lens, which is only about 90 pounds, which is like the cheapest camera lens you can get.  Which I would definitely recommend it’s quite a good quality lens and then a standard tripod.  And I relied on natural lighting as well.  Because I currently don’t have proper video lamps, and that’s how I did it really, just a DSLR and a tripod and setting record and doing most of the product demonstrations myself.

ZacBob:  Well it certainly came out really well.  Did you do all the editing yourself?

Simon from Geco Hub:  I did yes, I put it together myself.

ZacBob:  What type of software did you use to edit the video?

Simon from Geco Hub:  I used windows.  I actually used the windows moviemakerWindows live moviemaker, which is a free one that Microsoft makes.  So I just used that tool because it was very easy to use and it was free so I didn’t have to invest to much in the software to start.

ZacBob:  Why didn’t you hire a company the 2nd time around for your crowdfunding video.  Earlier you mentioned that you had hired a company to do your crowdfunding video for the first failed Kickstarter campaign.  What changed?

Simon from Geco Hub:  The reason I went with them the first time is because I didn’t have the confidence that I could edit something together myself.  So I opted to go with a video production company and that worked out quite well.  But the second time around I was pushing myself to prepare for launch or re-launch with a much tighter time frame than I had with the first campaign.  And with the availability of the company I used the first time was heavily restricted because they had other projects going.  So I decided to do it myself because I felt it would be a quicker route to having a finished video and being able to launch.

ZacBob:  Would you say that you prepared more for the second campaign instead of your first Kickstarter campaign months ago?

Simon from Geco Hub:  I’d say I spent a good few months, maybe three or four or five months in the lead up to the first campaign.  But that was a combination of finalizing the product development also sourcing manufacturers and casting, that sort of thing.  As well as planning how the campaign would run and putting together the campaign page.  But the second time was only a couple of months, but again that was focusing on re-shooting the video and the photos and redoing the Kickstarter page.  Because a lot of the developmental work had already been done.  But I think it was partly because I had less to do and partly because I had learned so much the first time around that I managed to get the job done quicker this time around.

ZacBob:  What about media or blogger attention?  Since its been easier the second time around, did you find yourself having more time to email out press releases to different media agencies and different blogs?

Simon from Geco Hub:  I have a couple of PR companies that help me get in touch and reach out to different blog sites and news sites.  Both locally and in the local prep, and online media and design sites.  And I also have been working myself quite hard to send out emails to bloggers that I have found through Google searches, through Twitter, LinkedIn and Facebook.  Reaching out to as many people as possible really, opening dialogues and trying to get featured in hopefully one or two media or different platforms.  So I’ve gotten a couple of blog features this time about, four or five, and I’m always chasing for me or looking to get more features as possible because the more the better really.  The more features you can get the more times the campaign and the product has a chance of being put in front of someone or a chance of being noticed by people.

ZacBob:  Was it the PR company that got you the 4 or 5 blog posts features already?

Simon from Geco Hub:  Its been a combination, the PR company in the UK has been very good in terms of the local media.  Spreading the word around to the local network.  And because I’m a graduate and being able to use that and share the story of a local graduate if you like.  And a lot of the local alumni have been really inspired to get on board and help support the campaign.  Also with reaching out to regional media, getting in the local paper and that sort of thing has been really good.  The online features has been a mixture of yes help from the PR company and a few of them I’ve assisted with as well.

ZacBob:  And do you have the name of those PR companies in case someone from our audience is looking for exactly that?

Simon from Geco Hub:  Yes there is Orca PR, is the US company.  And then Three Thinking Co is the UK PR company.

ZacBob:  Previously you stated that you were reaching out on Twitter, and social media to the media.  Can you give our audience a quick breakdown of what you were doing exactly, so they can learn how to contact media when the time comes for their campaigns.

Simon from Geco Hub:  Okay so the media was through friends, people that I knew who had done Kickstarter campaigns.  I would get in touch with them and see if they could recommend anyone, I was also reaching out to successful Kickstarter campaigns that I had followed in the past, another tactic I used.  Also a simple Google search, you would be surprised at how many email addresses to editors and writers you can find freely available, they want you to get in touch with them and share your ideas.  So there’s a lot of emails you can get ahold of that way, you don’t necessarily need to buy these lists.  And again Twitter is another one, so if you have the name of someone that’s written a comment or an article and your not able to get a direct email address.  A lot of them are happy to chat with you via Twitter and that’s how I reached out to a few of them.  I got a podcast interview via Twitter and possibly another blog feature as well.  So I definitely wouldn’t brush aside Twitter as a great tool to get in touch with somebody like that.

ZacBob:  Earlier you spoke of a mailing list that helped you with your campaign.  I assume your talking about an email list.  How big is your email list currently?

Simon from Geco Hub:  Its about 250-300 people at the moment.  Its quite small but is growing.  Its something that I built over the last year as I been tending different exhibitions and events locally.  Both at the university and at the national student business and design events.  And just anyone that has expressed interest in the project I asked do you want me to keep you in touch and let you know how things are going with Geco Hub and the other projects I developed.  If they’re on board then I sign them up for the list and kept them updated.  It’s just grown organically like that really.  I don’t think necessarily buying 10,000 emails online is the best way to go.  I think it’s just slowly and steadily really.

Geco Hub 2

ZacBob:  I agree, I would never recommend anyone to buy email addresses online; you never really know what youre going to get with those purchases.

Simon from Geco Hub:  Exactly, and if you take your time to build your email list then you will know that those people are actively interested in what you are doing.  Its better to have 200 people like that then 10 thousand people that will put you straight in the spam folder.

ZacBob:  Very well put Simon.  Ill take 200 active, engaged individuals any day over 10,000 people who don’t really care about my product or campaign.  That also goes for social media as well, I would never recommend paying for likes or followers on Twitter.

Simon from Geco Hub:  Exactly Yea.

ZacBob:  I think it would just damage your Facebook page, and Twitter accounts more than it would help it.  Who cares if you have 50,000 followers based off the “follow back” system, especially if they’re only in it to get a follower themselves.  When you were collecting your email addresses, did you use social media to run any contests to collect emails?  Like offer a free Geco Hub to one email user a week?  Or something similar to this?

Simon from Geco Hub:  I did run a contest to help collect emails, but that was offline, that was at a exhibition I was running.  And I was offering a free Geco Hub after production and that was for people that were, well at the time I was trying to get a name for the product.  So people would submit their email address and a name and I would obviously notify the winner and everyone else would be kept up to date with how its going.  So that worked very effectively.  And I have been experimenting with Facebook advertising.  And I do have several landing pages on my website to encourage people to sign up and find out a bit more of what I been up to and stay up to date with Geco Hub and other news.

ZacBob:  Glad you mentioned Facebook advertising because that leads us directly into our next subject.  Social media, what channels are you using, Facebook, Twitter, Instagram, and how are you using it to drive traffic to your Kickstarter campaign?

Simon from Geco Hub:  Yea all of that, Google +, Tumblr, Pinterest as well.  I’m most active on Facebook and Twitter at the moment.  I am obviously moving into the other platforms and getting more active on Instagram and Pinterest as well.  And I just started my account on Google +.  So I’m just trying to be in as many places as possible really.

ZacBob:   Based off how visual your product is, I could see why Instagram and Pinterest are definitely areas of interest for you.

Simon from Geco Hub:  Definitely I knew I had to get on those platforms because like I said, its one of those products that’s quite difficult to explain in words but as soon as you see a picture its quite obvious how it works and the benefits of the product.  So Pinterest and Instagram have been great for that, and getting quite a bit of interaction, which is good.

ZacBob:  Earlier I heard paid advertisements, and Facebook in the same phrase.  That’s a bit of a controversial subject when it comes to crowdfunding.  Half of my guests say they use it and it works, the other have said they used it and didn’t get any results, or the results didn’t live up to their expectations.  Now full disclosure, I am a huge fan of Facebook advertisements, I think it works, but I think you have to dig in and kind of know what your doing before you start.  So what are your thoughts Simon?  What side of the fence do you fall on?

Simon from Geco Hub:  I’d say yes its something that can be effective if you know what you’re doing.  But I’d say I’m not currently in that boat.  I’m still experimenting and learning.  So I have used it to get people effectively added onto my email list.  In terms of getting direct backers, not so much.  But the one thing that has been very effective is promoted posts.  But in terms of paid advertisement to link people off site is something I haven’t experienced to much success with.  Not yet.

ZacBob:  Were you using the regular Facebook ads manager?  Or did you get to experiment with the lesser-used Power Editor?

Simon from Geco Hub:  I’m using the Power Editor yeah.  I figured its best to start early on using that platform and working my way around it.  But like I said I’m still figuring that out, it’s still the early days.  So I’m playing around with different settings, and different ad set formats to see what works and what doesn’t.  It’s quite a learning curve, I’d say.

ZacBob:  Who are you targeting?  Are you just targeting people that have liked your Facebook page?  Or are you going out and building look-a-alike audiences based off your email list?  I guess just explain a little bit about what your targeting for your Kickstarter campaign.

Simon from Geco Hub:  I’ve tried a little bit of everything.  I’ve tried targeting people who like Kickstarter or Indiegogo.  Mostly early adopters that are receptive to new concepts and new ideas.  I’ve also promoted posts for people who have liked my Facebook page for Version 22.  Also their friends (of people who like my page).  So if it comes from, pre-approved or referred like that, so people will see that their friends have already liked this page.  So their more likely to be engaged and interested in it than if its something they never heard of or friends have never heard of either.  And I have tried different advertising and targeting to get people to click through and find out a bit more about Geco Hub on the Version 22 website as well.  But like I said its been mixed results as I try to figure out the details.

ZacBob:  Now between Facebook advertising, Instagram, Pinterest, your mailing list and even Kickstarter.  Which avenue was more beneficial for your crowdfunding campaign?

Simon from Geco Hub:  I’d say my mailing list has been most successful.  And I believe the last time I checked; direct traffic has been by far my most pledges.

ZacBob:  Can you explain direct traffic for the people listening that are not familiar with Kickstarter analytics?  And also, where did the rest of your traffic come from?

Simon from Geco Hub:  So that’s people that have the direct link to the Kickstarter page.  So that’s not through my website but the direct link, which most of that has been the email list.  And it was advance discovery, which was a Kickstarter search function.  Then after that it was Facebook with just over 20 pledges.  Twitter has been approving quite a lot over the last few days.  But still only a few pledges (from Twitter).  So that’s growing at the moment and cant wait to see where that ends up.

ZacBob:    Some of our guests on CrowdFund Genius are fortunate enough to make it onto Staff Picks, or the popular projects portion of Kickstarter.  What about Geco Hub?  Were you lucky enough to make it in any of these sections of Kickstarter?

Simon from Geco Hub:  Yes it was on the popular projects list.  I’m not sure what level it is now, but its been on there for, well it was at least on there for a good few days, it might still be on there now.  And that’s brought in a few hundred pounds in pledges, which is great.  I didn’t notice a massive influx; it wasn’t thousands upon thousands pledged when I was on the popular projects list.  But its definitely brought in some backers which has been great.

ZacBob:  Was there a turning point or game changer that caused a massive influx of pledges?  Like was there a point in your campaign that the pledges just started pouring in?

Simon from Geco Hub:  Not really, just renewed efforts really.  There was a bit of a plateau, looking at the graph now it never really plateaued.  Its always been going up.  Slower than I would’ve liked at one point.  But again I pushed reaching out to my social following, through Linked In, Twitter and through Facebook and also sending reminders to people that have expressed interest and expressed getting on board but haven’t gotten around to it yet.  Perhaps suggesting that now is a good time to help me build momentum that and a few big contributions that came in the last few days have helped me build momentum and getting us much closer to that goal.

ZacBob:  Did you have any coaching, or attending any webinars, books, or blogs that were beneficial throughout your campaign?

Simon from Geco Hub:  I would say books has been a good one.  The guys over at Studio Neat, who did the Glif and Cosmonaut stylus and a mini ice kit.  They released a book awhile ago, its quite small and quite a short book.  You can read that in a day, and there are a couple others, the Kickstarter handbook that I read.  And the Stonemaier Games blog by a board game developer who has launched several different successful Kickstarters.  There’s a lot of resources on there as well.  And I think being a backer of as many campaigns as you can afford to really is also really good.  Because you become part of the community and you learn how campaigns go.  How they launch, how they finish with a lump in the middle, all the PR around them, how the updates are posted and how they get their orders filled.  I think that’s one of the best ways to learn all of that, the ins and outs of a campaign is to be a backer, from the backers perspective.

ZacBob:  I noticed you mentioned Stonemaier games, did you know that he is also a guest host on the Funding the Dream podcast?  I think its primarily about games when it comes to Kickstarter, but still some great info there.

Simon from Geco Hub:  Yea I listen to that, I’ve listened to that quite a few times.  A lot of the stuff they talk about, a lot of the tips and experiences and numbers they talk about are relevant for pretty much any campaign really.

ZacBob:  I agree, Funding the Dream is not just about board games and video games, there is a ton of information coming out of there and you should definitely check it out.  Now, could Kickstarter had made your experience better on their platform?

Simon from Geco Hub:  I think that the analytics could, if you’re a project creator you can go to the Kickstarter dashboard sort of the back end of the campaign.  I think if they were slightly more detailed.  Especially with where the traffic comes from.  And also a large portion of it is called direct traffic, but you don’t know if that is from a link that you emailed, or if that’s from somebody else’s website or if it’s a catch all for all the different traffic that they (Kickstarter) weren’t able to determine the location of.  So I think if perhaps that were a bit more detailed that would be good.  But overall I do quite like it and cant imagine what it was like before they introduced all this analytical stuff.  Because it hasn’t always been there.

ZacBob:  Okay now were getting down to our final big questions.  The final two!  First one is if you could go back in time what would you do differently about your crowdfunding campaign?

Simon from Geco Hub:  I would say although I did have a soft launch, I would have more of a soft launch.  Longer duration of where I was giving updates to my social media following and sending out emails to my email list.  And also the PR side with getting in touch with bloggers early.  That is something I tried to the first time around and then didn’t do at all.  Because I got caught up in all the other planning and ended up leaving that until the last minute, which was a big mistake.  And then this time around I did start it early but I think the earlier the better really.  Even if that’s reaching out and it’s a no, and then all bloggers and PR people no, and coming back close to the time with an update rather than first contact.  I think that would definitely help with the launch and the first two days and building that momentum is crucial.  The more you can get funded in those first 48 hours the better really.  That would be the one big thing that I change.

ZacBob:  Alright now for big question number 2.  What is the best tip, advice, or tool that you can give to any crowdfunders listening hoping to accomplish their goal?

Geco Hub 3

Simon from Geco Hub:  I would say research, we talked about all the different resources, just make yourself familiar with all of them.  Read the blogs, listen to the podcasts, read the books.  There’s a lot of E-books available, some of them are free, some of them don’t cost that much.  Become a backer as well, so research from both sides.  You know how to run a campaign and how other people are running theirs.  Just become very familiar with it all.  There’s a lot to learn from existing campaigns and from people that have already been there and done it.  So I say just make sure you have done your research and have a good idea of what you want to achieve and how you want to achieve it.

ZacBob:  And since your project is ending a few days after airing, where can people go if they don’t make it to the Kickstarter campaign, to purchase there own Geco Hub?

Simon from Geco Hub:  If you wanted to know more about Geco Hub or get your own, the best place would be the Version 22 website.  Version22.com.  And you can also find me over on the Facebook and Twitter, which is Version22Design, that’s the best place to get in touch whether you want to say hi or ask any questions or get yourself a Geco Hub.  Or if you wanted to email me at Simon@Version22.com Im happy to help and answer any questions people might have about Kickstarter or product development or anything like that.  I haven’t run 100s of Kickstarter campaigns but I can definitely add value and share what I’ve learned.

ZacBob:  Well Simon I think I speak for everyone by saying thank you for sharing your journey and your story of Geco Hub currently funding on Kickstarter.  Thanks again Simone for coming on the show.

Simon from Geco Hub:  Thanks

ZacBob:  That’s it for todays show, everyone make sure to get out there and back Simons Geco Hub on Kickstarter while it’s still live for the next few days.  Also leave me a review on iTunes, or you can go to our website CrowdFund Genius and click on the leave a review button.  One I really need reviews, it helps with iTunes and putting me in the top twenty, two, you get entered to win a pair of Skullcandy ear buds that I spent a small fortune on to get for you guys.  So leave me a five star review, and make sure you place your Twitter handle in the remarks so I can contact you as a winner.  That last part is very important if you want to win.  Well thank you for listening and thank you for leaving a review.  As always, happy crowdfunding, ZacBob Out!

Links

Gecu Hub Website Click HERE

Geco Hub Kickstarter Page Click HERE

Geco Hub Facebook Click HERE

Geco Hub Twitter Click HERE

Geco Hub Instagram Click HERE

Geco Hub Pinterest Click HERE

Geco Hub Google + Click HERE

Windows Live Movie Maker, Click HERE

Orca PR company Click HERE

Three Thinking Co, (UK PR Company) Click HERE

Stonemaier Games Blog, click HERE

Stuido Neat Website Click HERE  (Free E-Book on Crowdfunding)

Funding the Dream Podcast about Kickstarter Click HERE