Here in this segment of ZacBob’s Picks; I’d like to take the time to share with our audience a local Non-Profit organizational campaign that is taking place right here in Oklahoma City. “Even in Death: A short film from Autism Oklahoma” created by Zac Davis, Jonathan Koelsch, Jerry Bennett, and Justin Rice. This campaign is currently live on Indiegogo and thus far has received 73% of their current requested pledged goal. I’d like to take away 3 key pointers that caught my eye that gets me excited when I see a campaign being ran successfully.
Even in Death: A short film from Autism Oklahoma
Here is a list 3 vital components that helped them run a successful crowdfunding campaign up until this point.
- 1st: “Even in Death: A short film from Autism Oklahoma” set their goal requested pledged goal low. Setting your goal low is a perfect tried and true method to beating Indiegogo or Kickstarter‘s algorithm that they have put in place. This term is coined as “Overfunding”. By “Overfunding” your goal; You can get perks such as landing on either Indiegogo or Kickstarter‘s popular projects page, on the front page of their website, or as well as being a “Staff Picks” which can also further help promote your campaign with further viewership. With more viewership that means more potential backers and more potential funding!
- 2nd:”Even in Death: A short film from Autism Oklahoma” minimized the amount of reward levels that they utilized for their campaign to 7 rewards. A key to running a successful campaign is to marginalize the amount of rewards provided from at least 5 to 7 rewards. Limiting the amount of rewards is a great way not to oversaturate your backers or potential backers. Backers often tend to get frustrated or discouraged when campaigns provide endless amounts of rewards. Face it! Who wants to keep scrolling down page after page looking at multiple rewards! Try to limit your rewards to make it easier for your backers to select a perk!
- 3rd: The video that “Even in Death: A short film from Autism Oklahoma” created is reasonably short and gets their point across about exactly what it is that they were trying to achieve with their campaign. The video is roughly 3 minutes and 54 seconds long. I highly recommend to anybody looking to run a campaign on Indiegogo or Kickstarter to keep their videos short. I generally recommend anywhere from 1 to 3 minutes at length but not longer than 4 minutes. When creating a video you should attempt to get your point across within the first 10 to 15 seconds of your video to grab your potential backers interests.
In my opinion “Even in Death: A short film from Autism Oklahoma” was exceptionally made by an outstanding supporting cast of team members and creators to go along with flawless illustration, a beautifully made video, and not to mention it had a very well heartfelt and worthwhile message! Please feel free to check out their campaign and support their cause as well as their campaign!
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