There was a time you could post to your Facebook Business page and everyone would see it. Or at least a large percentage of people. Well, those days are long gone. In fact, the new algorithm update suggests that Facebook is now prioritizing posts from your friends and family over brands. Meaning, less and less of your posts will be seen by your fans without paying for it.
WELCOME TO 2017!
No worries, you will still need that Facebook business pages, and you should still promote it from time to time. A business page is how you’re able to run ads at later dates or when you have the money.
But until then, start a Facebook group!
Now I’m not going to waste your time with how exactly to start a Facebook group, a simple google search will take you step by step through the process.
But I will give you some unique ideas on what type of content to share in your Facebook group about your upcoming campaign and a few ways to acquire members to your group.<
Attract Group Members
So you should be launching your Facebook groups right now if you’re planning on launching a campaign anytime in the near future. These things take time and can’t be rushed.
Before you can even start you need to know where your customers are. I’m sure you’ve heard this a thousand times about knowing your audience. Once you find out where you’re audience is located on the internet post about your Facebook group.
Give your audience an incentive to join the Facebook group, perhaps a free giveaway, or even a discount on the product for joining your group.
Here’s one tip but it’s a bit sneaky. Most crowdfunding creators plan to give an early bird price or a discount when they launch their Kickstarter / Indiegogo campaigns. So that is indeed a discount, so whenever you’re attracting members to your Facebook group by offering them a discount, you don’t necessarily have to give them a specific coupon each. Instead, they can be the first to know about your launch date and the early bird pricing levels. That way they receive the first opportunity to back the early birds.
Next up make sure you’re posting every single day to your Facebook group. Don’t just post content or articles you’ve found from around the web. You have to give your group members a chance to engage. Ask questions! In fact make a large list of questions you would like to know from your potential customers in advance. That way you have plenty of content leading up to the launch of your campaign.
GO LIVE! Facebook live is available to Facebook groups. Utilize it! Facebook is making a huge push to video currently and will alert all your group members anytime you begin live streaming. Take advantage of this and go live as often as possible.
New shipment of prototypes arrived? GO LIVE!
Running to the store to pick up that new part? GO LIVE!
Rules & engagement. Make sure you have a list of rules for when members arrive. No spamming, cussing, politics? Just try to keep the group about your product, and the wonderful things people can do with them.
How to’s! You definitely will want a series of How To’s on how to exactly use your product. You can even go as far as to ask your audience how do they plan to use it? What feature excites them to most?
Share all your graphics and infographics you plan to use for your campaign. Yes, share it all. In fact have your graphic designer create two of everything with different color schemes. Post both infographics or images with different color schemes at the same time and ask your group members to vote on it. Inform them this is what you plan to use for your upcoming Kickstarter / Indiegogo campaign. This will get your group members involved in the process and they will become more excited when it gets closer to launching your crowdfunding campaign. (FYI this is also called split testing)
Finally, make sure you’re giving shout outs to active members. If someone asks a question and you think another member can answer, tag them in the post and say “I think Tommy can help with that.” If a member hasn’t been active in awhile give them a shout out like “We miss you Tommy hope all is well.” This encourages community and brings your members back around if they start to drift away.<
So if creating your own group isn’t your thing. Join one of the many, MANY groups out there for crowdfunding creators. In fact, our pals at CrowdCrux put together a list of 23 places you can promote your campaign on Facebook. (23 places to promote your CF camp http://www.crowdcrux.com/23-places-facebook-to-promote-your-kickstarter-or-indiegogo/)
Again knowing your audience is pretty important here. If you’re product or project is a fitness product. Then you want to find fitness groups? Or Facebook groups about dieting, yoga instructors, running clubs, etc….
After you find your groups, see how active they are before joining. If they haven’t posted since 2011, then what’s the point? More members don’t always mean it’s a better group.
When requesting to join, most admins just ensure you’re human and not a bot account. (When is Facebook going to start removing bots?) Really cool tip, once you join a Facebook group, Facebook will offer you a list of other groups based off similar interests of the groups members. This is a great opportunity to find some other groups to play around with.
Another tip, groups that don’t allow promotions tend to have more conversation and engagement. Some groups have promo days where you can promote shamelessly without anyone lashing out or banning you from the group.
Never, NEVER just begin spamming a group. It’s annoying to the admins and a quick way of getting banned. If you do plan to promote on a “promo day” don’t just post here’s my campaign back me. Give a little incentive and most importantly be different than the other 99% of crowdfunding creators that are going around posting the same damn thing. (Yes I’m talking to you spammers that blow up the CrowdFund Genius FB page inbox)
Answer questions, that’s really how you get known in a Facebook group. Or you can ask questions, ask for help with a certain problem you’ve run into. Should be related to your niche somehow, or you can go back to posting the images you plan to use for your campaign and asking the audience which one? This is always a great one because it’s easier to say “A, or B” instead of a full blown conversation. Attention spans these days, SMH.
Post helpful topics (not just from you for about you) that your target audience would like to know about. Did you see that new drone repellent? What about those drone sweaters? If you start by sharing your own content, that could be considered a promotion, so be careful.
Finally, talk about your wins and successes. It’s okay to be boastful from time to time. And again it’s easier to say congrats in the FB comment section than it is to have a full blown conversation. Plus, people who see your wins and like it or comment are more likely to click your profile and research a little more about you.
So make sure your personal profile is in order with links and cover photos about your upcoming campaign.
I hope this article helps with the planning of your crowdfunding campaign. Post some of the Facebook groups you like or have found in the comments section.